Hi everyone,
Perhaps not everyone knows that we have a brand family made up of four characters: Mochi, Ari, Pip, and Nori.
Say hello to our team!

Mochi is an incredibly laid‑back capybara, the living embodiment of “saving money should feel effortless”.
Mochi
Ari is a fennec fox with large ears, always tuned in to the newest and best discounts.
Ari
Pip is a sugar glider. He is A‑ffo’s delivery courier, shipping goods across the neighbourhood and handing out promotional flyers.
Pip
Nori is an axolotl. She is constantly browsing for great finds, always on the hunt for wonderful new products.
Nori
As you can see, all of our characters are AI-generated, but we also deeply appreciate original creativity and human artistry. That's why you'll see a blend of both across our product range. Don't be surprised if you spot our characters on our products and throughout our website. And if you have a great idea and would love to see it featured on our products, we'd love to hear from you.
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